adlatch.com/ (Technology)


Track ad-blocker using visitors

AdLatch, software as a service designed to help publishers reclaim revenue lost to Adblockers and analyze the performance of visitors. Publishers leverage these insights to identify revenue forfeited to Adblockers and engage with those visitors to recoup lost revenue.

Until now, the standard response has been to block content to users employing ad blocking. The downside to this method is that it creates a bad user experience while virtually eliminating any further profitable relationship. Consumers show extreme disgust whenever content is blocked.

AdLatch offers an alternative to this short-sighted approach by helping publishers engage with Ad-blocking visitors in ways that still contribute to an organization’s bottom line.