adBrite is the largest independent ad exchange offering an entirely transparent marketplace
adBrite functions like a well-oiled machine. A well-oiled machine that works because of the really, really smart people who run it.
Our engineers have created an open architecture that combines a dizzying array of algorithms and terabytes of data to create an online auction between advertisers and publishers. All those algorithms determine the particular combinations of ads, inventory and people that will generate the best advertiser ROI and publisher yield in our exchange. Then, it finds and matches those combinations. And it does this hundreds of millions of times a day. No big whoop.